Looking for a trusted partner to refine your design, achieve regulatory clearance, and launch manufacturing into the global medical market?
PLANETBOX
The smart lunchbox
OUR ROLE
We literally did EVERYTHING for this product and ultimately built a highly successful company. From early CONCEPT to DESIGN, PRODUCTION, SUPPLY CHAIN, FULFILLMENT, MARKETING, SOCIAL MEDIA, and CUSTOMER SERVICE
CLIENT
PlanetBox was our invention, and we self-funded and we grew the business in-house until ultimate successful sale to a publicy traded company.
DESIGN CHALLENGE
Most people will tell you they find packing lunch to be a dreaded daily task. We created PlanetBox to guide you in packing a healthy, well balanced meal. We began by custom designing and manufacturing a 5 compartment stainless steel lunchbox – think bento box meets TV dinner tray. We ordered 500 of them and put them in our garage, started selling them through our website, and sold out within 6 weeks. We marketed PlanetBox mostly through social media – we found out people really like to take pictures of their meals! Over the next 8 years we grew the product line to over 100 skus, shipping orders all over the globe. We ultimately sold the PlanetBox company to a large housewares company, who has had tremendous success continuing to grow the brand.
